The SHEEP® EID COLLECTION - FALL 2013

Blogg by : IRFAN-UL-HAQ
Events by : CATALYST PR AND EVENMANAGEMENT

The SHEEP® EID COLLECTION - FALL 2013 has taken its inspiration from nature’s most beautiful flowers, representing a sense of purity and grace.

The color palette ranging from samba red to deep blue and silhouettes varying from experimental to conventional, the collection will entice you this season with its ethereal designs. Keeping the varied preferences of the SHEEP® woman in mind, the collection consists of straight cuts, for a sharper look, to flowy lines that add the delicate, more feminine touch. The fabrics used are a combination of cotton, butter linen and silks. The embellishments include handmade flowers and intricate embroidery detailing hints of zari, cotton and lace knotted techniques that are unique to SHEEP® signature style as well as diamantes, jute and funky neon buttons to connect with the candy craze

SHEEP® Man Collection comprises of sophisticated Kurtas with the recent inclusion of Smart Casual Shirts and Pants made with 100% Linen fabric – one of the oldest and most luxurious fabrics in the world. Known for its elegant appearance, Linen is the fabric of choice for men who appreciate an ageless and sophisticated look. The collection takes inspiration from the Pakistani urban man who enjoys understated luxury.

“We are very excited about the new collection as it’s fresh and unique in its composition.” – Ayesha Jafar, Marketing Manager – SHEEP®

SHEEP® is a retail brand for today's woman and man who value premium quality clothes, launched by ITTGLOBAL in 2010. In the ever growing market of various fashion brands, SHEEP® has maintained its identity with its trademark sophistication, elegance of designs and clean patterns that allure hearts of women.

The model lineup included Sehrish, Mannal, Ekra, Mubashira, Sarah Khan, Abrar, Saqib Khan, Taha Khan. The launch event organized by Catwalk Event Management & productions and PR handled by Catalyst PR & Marketing was attended by celebrities and socialites including Maha Burney, Momal Sheikh, Arjumand Rahim, Meera Ansari, Rukaiya Adamjee, Mujahid Hamid, Ayesha Ahmed, Mr. & Mrs. Asif Karim, Zahir Rahimtoola, Farah Khan, Saadia Nawabi and many more.

Reeva Designer Collection 2013

Blogg by : IRFAN-UL-HAQ

All the dresses of Reeva Designer Lawn Collection are very comfortable and decorated with high quality embroidery work. These dresses are very much suitable for parties and functions as well as best for working women.

The Reeva Designer Lawn Collection includes A-line shirts, long frock, salwar kameez, long shirts with Churidar Pajamas and trousers. The prints are digital and mind blowing with highlighted fashion. The Reeva collection has been designed with eastern theme in a unique fashionable style.

Shariq Textiles has adorned Reeva collection with full of bright shades such as red, green, blue, white and many more. Every dress has designed with spectacular color combination.

The new brand Reeva Designer lawn has been launched on 9th of September 2013 in stores nationwide. Model of Reeva collection is famous actress and model Sara Loren (Mona Liza).

Mashaal Khaadi Collection by Lala

Blogg by : IRFAN-UL-HAQ
Events by : Lotus Client Management & Public Relations.

Inspired by Folk Art, Maashal - Khaadi Collection by Lala will be available at all leading stockists from Friday 27th September 2013 at the price of PKR 2,550 only. Consisting of 7 intricate designs, the collection utilises an amalgamation of Khaadi, Cotton, Organza with a Satin Patti; Maashal entails embroidered patches, embroidered motif, bodice, neckline embroidery and panel embroidery thus creating a variety of options for a personalised suit.

Fashion Central multi brand store

blogg by : IRFAN UL HAQ
EVENTS BY : Lotus Client Management & Public Relations
 The exclusive evening featured prominent cricketers, musicians, fashion designers, esteemed members of the press and media personalities. This was followed by a lucky draw where guests were given a chance to win outfits from designers stocking at the new outlet. The evening further featured a live mannequin display where models wore outfits from participating designers.

The evening was well-attended and featured fashion industry stalwarts and media personalities including national team cricketers Ahmed Shehzad, Nasir Jamshed, Imran Nazir, Abdur Rehman; musicians Fariha Pervezand Noman Javed; models Alyzeh Gabol, Fia and Natasha; TV personality Huma Amir Shah; fashion entrepreneurs Zahra Raza & Sadaf Raza; fashion designers Ashraf Feerasta Daredia of Pink Chiffon, Waleed Zaman of Kayseria, Rana Noman, Sammy K, Uzma Sheraz, Shireen Lakdawala, Hajra Hayat, Huma Taj and Sara Salman

“We pride ourselves on being at the forefront of international and local fashion, constantly keeping our patrons up-to-date on what’s trending and what’s in vogue in the realm of designer wear and apparel. The world of fashion design, by its sheer glamour and grace, has always been exciting and fascinating, and as the scope of Pakistani fashion expands, Fashion Central aspires to grow along with it. Through the launch of our new multi-label store and our e-store services, we envision our unique platform becoming a hub that caters to the needs of every fashion consumer, no matter how unique or diverse in demands. We also aim to support new and upcoming talent with a dedicated space for them to showcase their creations. We have ambitious plans for the future and hope our loyal patrons will be with us every step of the way.” said Shoaeb Shams, CEO of the Fashion Central Group.

The new store is stocking a broad selection of clothing from a diverse range of brands including designer labels from Karachi, Islamabad, Lahore and India. Afsheen Mehboob, Aisha Imran, Annoushay & Fatima, Ayesha Elahi, Ayesha-Somaya, Banni’ D, Blend, Buckle Up, Dhaagay by Madiha, Emran Rajput, Ethnic by Farhat, Fahad Hussayn, Hajra Hayat, Hira Omair, Huma Taj Couture, Imbias, Madiha Ibrar, Maria Khan, MBM, Mirat Ul Uroos, Monica Paracha, Munib Nawaz, Nabeel & Aqeel, Nayna, Pink Chiffon, Ruby Bhandari, Sammy K, Sana Barry, Sanam Agha, Sara Salman, Shibori, Shireen Lakdawala, Sughi’s & Uzma Sheraz, Yadou and Zainab Fawad. The store will also be stocking the latest creations from PIFD’s top graduates. In addition to this, latest shoe range from Chic and jewelry pieces by brands such as AIMS Couture, Ayesha Qadeer, Diamond Emitations, Iquera and Midas are also a huge attraction for jewelryenthusiasts.