Official Jewelry Partner for 12th Lux Style Awards 2013

Blogg by : irfan ul haq
events by : catalyst

This year’s 12 Lux Style Awards was glittering and sparkling with Damas jewelry, Official Jewelry Partner of 12^th Lux Style Awards 2013 and first choice of all the Presenters, Main Hosts of the event and Red Carpet Host hosts as everybody wore the Damas Jewelry…

Headquartered in Dubai, United Arab Emirates, Damas is the Middle East’s leading international jewellery and watch retailer.Founded in 1907, the company today operates across the globe in 18 countries and with more than 450 stores worldwide. Damas has three outlets in Lahore and is planning to launch a number of outlets within different cities of Pakistan in the near future. 

Diamonds are women’s best friends and Damas is the realization of that dream, The practical realization of every woman’s dream of owning the finest gold and diamond jewelry can be entirely credited to the creative dexterity of the Director of Damas, Pakistan Ms. Ruby Zahid. Ms. Ruby Zahid perfectly understood the dilemma of Pakistani women who needed a brand of international stature concentrating on both the western as well as eastern culture. Ms. Ruby Zahid also managed to change the individual initiative into thriving family business from her husband to her son to her father, everyone is making Damas Pakistan a lasting success story. It is due to her efforts that Damas has managed to set standard of quality so high within the country and each piece of jewelry that is created under her supervision has its own story and provenance.

Every woman is beautiful in her own way and jewelry has always been the true reflection of a woman’s beauty, Indeed with the aim to delight its customers, Damas offers luxury wrapped in trust with the help of a team of dedicated professionals. The brand was established with the stronghold of adorning women – to make them feel precious and loved. Damas set the trend by coming up with new and exciting in store events to mark special occasions of the year, such as Valentine’s day ,mother’s day or wedding seasons. Damas knows how to keep its customers enjoying the festivity, to the extent that during the mentioned occasions there is a higher percentage of men coming to shop than women The brand endeavors not only to make women feel beautiful, but also to educate them about gems and jewellery and develop an understanding of the art pieces they take home. Each and every piece of the Damas has been carefully designed and crafted to compliment you. What makes Damas stand out amidst the others is that its jewelry begins with a deep and thorough study of gemstones individually to inspire a beyond imagination design. The mutual hard work of gemologist, craftsman and designer can be seen in every awe inspiring design. While there have been names in Pakistan’s jewelry industry, nonetheless, not many brands have ever focused their attention to the needs of teenagers and children.

While the importance of jewelry has shifted from being an add-on to being a necessity, very few people tend to the needs of accessorizing today’s generation. Traditionally, jewelry stores have been merely associated with the older generation buying for weddings. While Damas understand the role jewelry plays in your wardrobe and daily life, it brings you the finest collection dedicated solely to the youngsters.

Damas also retails international products from over 25 leading global and regional luxury brands such as Stephen Hafner, Mikimoto, Roberto Coin and Riwaya. legacy, Nakshatra ,Mokimoto, Roberto Coin, Jewaher, which offers intricate pieces inlaid with pearls, glittering gems and all types of precious and semi-precious stones.

Today Damas has become one of the best jewelry brand of the world. When you think of jewelry, the first name that pops in your mind is Damas .