FARID'S SUPER MARKET LAUNCH IN KARACHI

BLOGG BY : IRFAN-UL-HAQ
EVENTS BY : CATALYST PR & EVENT MANAGEMENT

Karachi September 11, 2013: Farid’s is a supermarket with all your needs covered. Located at the Lower Ground floor of the Ocean Mall, Clifton and spread over 45 000 square feet, Farid’s has one of the widest varieties of groceries and food, dairy and desserts, cheese selections, cold cuts, fresh fruits and vegetables at competitive prices.

Farid’s is a unique concept, offering the Pakistani consumer with a ‘one stop shopping solution’ with everything under one roof for customers of all ages.

Farid Virani, the managing director has been associated with the best store in town for over thirty five years, hence Farid’s supermarket is a novel retail endeavor, catering to the burgeoning population of Karachi and in the future, Hyderabad and Islamabad. Expansion plans are already taking place in different locations of Karachi.

A hallmark of great quality and great value in food, beverages and chilled goods- Farid’s offers selections that aren’t readily available in Pakistan. There is a wide-ranging Grocery Section that houses everything including gluten free food, soy milk, organic fruit and vegetables, diet and low fat food, pro-biotics and a fresh deli selection (catered by the best restaurateurs in town) and the famed Rahat Bakery. The in-house pharmacy offers patient foods such as Cancer foods, Senile and Diabetic foods, a complete baby shop and a complete range of home use medical equipment and a safe and hygienic vaccination centre. The store caters to every kind of consumer offering variety, quality and competitive pricing.

The MARS money exchange is located in Farid’s as well as an express banking centre, and an ATM facility to take care of all your cash and banking needs.

Farid’s also offers a split level book shop, the reputable Liberty Books, located in a warm and inviting space where one can find biographies, fiction, best-sellers and magazines, children’s books and cookbooks, study books, textiles and so much more.

Farid’s has the best music and movie selection in town, from classics to High Definition Blue Rays and children’s animations. There is also a vast toy selection- for children of all ages from baby swings and stuffed toys to remote control cars, lamps, stationery, coloring books and much more.

With official beauty partner NABILA, there is a large cosmetics area and a perfumery, the famed Scentsation- with everything from Karaja and Sweet touch to Loreal and MAC for every kind of consumer. There is a mini spa and manicurist in this area as well catering to both men and women.

Farid’s has an extensive electronics area, with every type of household and personal appliance, a Men’s Corner with undergarments and accessories. Cigars, pens and sunglasses, stationery and an exquisite crockery selection are available under one roof.

Level one at Farid’s offers household linen from bedroom, bathroom to kitchen linen, kitchen utensils and bake-ware, decoratives and the largest home fragrance selection in Karachi- from anti-tobacco to de-stressors and exotic fruit based candles.

There is a secluded Lingerie Area, a handbag selection, an all-encompassing Golf and Sports area- offering everything from Yoga mats to weight training implements.

There is a trendy Luggage selection to take care of all your travel needs- in all shapes and sizes and a Camping and Hunting Area that stocks everything from chiller boxes to barbecue grills- every kind of picnic essential.

There is a food court outside, offering everything from hygienic chaat at Mirchilli to Burmese food at Mong Chow, to American waffles at Waffle time, OPTP, imported and local ice cream at the Chill stop to Pizzas and Calzones at Skewers, and even Boba Juice and Shave Ice at Snotubz.

Farid’s provides quality groceries, food, poultry, frozen goods, dessert, fish, and meat. The Meat Shop has the most hygienic and competitively priced meat and chicken from the nation’s top exporters, with trained butchers slicing and packaging as per customer requirements.

An all-encompassing, one stop shopping solution for the Pakistani consumer, offering choice and variety, value for money and quality like never before; Farid’s has arrived.

The grand launch of Farid’s was organized Catwalk Productions and PR of the launch is handled by Catalyst PR.

Official Jewelry Partner for 12th Lux Style Awards 2013

Blogg by : irfan ul haq
events by : catalyst

This year’s 12 Lux Style Awards was glittering and sparkling with Damas jewelry, Official Jewelry Partner of 12^th Lux Style Awards 2013 and first choice of all the Presenters, Main Hosts of the event and Red Carpet Host hosts as everybody wore the Damas Jewelry…

Headquartered in Dubai, United Arab Emirates, Damas is the Middle East’s leading international jewellery and watch retailer.Founded in 1907, the company today operates across the globe in 18 countries and with more than 450 stores worldwide. Damas has three outlets in Lahore and is planning to launch a number of outlets within different cities of Pakistan in the near future. 

Diamonds are women’s best friends and Damas is the realization of that dream, The practical realization of every woman’s dream of owning the finest gold and diamond jewelry can be entirely credited to the creative dexterity of the Director of Damas, Pakistan Ms. Ruby Zahid. Ms. Ruby Zahid perfectly understood the dilemma of Pakistani women who needed a brand of international stature concentrating on both the western as well as eastern culture. Ms. Ruby Zahid also managed to change the individual initiative into thriving family business from her husband to her son to her father, everyone is making Damas Pakistan a lasting success story. It is due to her efforts that Damas has managed to set standard of quality so high within the country and each piece of jewelry that is created under her supervision has its own story and provenance.

Every woman is beautiful in her own way and jewelry has always been the true reflection of a woman’s beauty, Indeed with the aim to delight its customers, Damas offers luxury wrapped in trust with the help of a team of dedicated professionals. The brand was established with the stronghold of adorning women – to make them feel precious and loved. Damas set the trend by coming up with new and exciting in store events to mark special occasions of the year, such as Valentine’s day ,mother’s day or wedding seasons. Damas knows how to keep its customers enjoying the festivity, to the extent that during the mentioned occasions there is a higher percentage of men coming to shop than women The brand endeavors not only to make women feel beautiful, but also to educate them about gems and jewellery and develop an understanding of the art pieces they take home. Each and every piece of the Damas has been carefully designed and crafted to compliment you. What makes Damas stand out amidst the others is that its jewelry begins with a deep and thorough study of gemstones individually to inspire a beyond imagination design. The mutual hard work of gemologist, craftsman and designer can be seen in every awe inspiring design. While there have been names in Pakistan’s jewelry industry, nonetheless, not many brands have ever focused their attention to the needs of teenagers and children.

While the importance of jewelry has shifted from being an add-on to being a necessity, very few people tend to the needs of accessorizing today’s generation. Traditionally, jewelry stores have been merely associated with the older generation buying for weddings. While Damas understand the role jewelry plays in your wardrobe and daily life, it brings you the finest collection dedicated solely to the youngsters.

Damas also retails international products from over 25 leading global and regional luxury brands such as Stephen Hafner, Mikimoto, Roberto Coin and Riwaya. legacy, Nakshatra ,Mokimoto, Roberto Coin, Jewaher, which offers intricate pieces inlaid with pearls, glittering gems and all types of precious and semi-precious stones.

Today Damas has become one of the best jewelry brand of the world. When you think of jewelry, the first name that pops in your mind is Damas .